FACTS & DEMOGRAPHICS

                             *    Over 40,000 Screens throughout U.S. 

                             *    Over 1.5 billion customers  

                             *    Over $12 billion spent on movie admissions   

                             *    75% of moviegoers are adult consumers 

                                     in the 18-49 age bracket  

                             *    60% are over age 25; 50% over age 30 

                             *    86% are 18 or over  

                             *    54% are women, 46% are male  

                             *    Median family income = $62,000+  

                             *    High School graduation rate = 88%  

                             *   College graduation rate = 56%  

                             *   Recall rate* = 78%  

        *(within 24 hours; vs. 17-35% recall for print, radio, TV and billboards)