FACTS & DEMOGRAPHICS
* Over 40,000 Screens throughout U.S.
* Over 1.5 billion customers
* Over $12 billion spent on movie admissions
* 75% of moviegoers are adult consumers
in the 18-49 age bracket
* 60% are over age 25; 50% over age 30
* 86% are 18 or over
* 54% are women, 46% are male
* Median family income = $62,000+
* High School graduation rate = 88%
* College graduation rate = 56%
* Recall rate* = 78%
*(within 24 hours; vs. 17-35% recall for print, radio, TV and billboards)