FACTS & DEMOGRAPHICS

 

                  

 

                             *    Over 40,000 Screens throughout U.S. 

 

                             *    Over 1.5 billion customers  

 

                             *    Over $12 billion spent on movie admissions   

 

                             *    75% of moviegoers are adult consumers 

                                     in the 18-49 age bracket  

 

                             *    60% are over age 25; 50% over age 30 

 

                             *    86% are 18 or over  

 

                             *    54% are women, 46% are male  

 

                             *    Median family income = $62,000+  

 

                             *    High School graduation rate = 88%  

 

                               College graduation rate = 56%  

 

                             *   Recall rate* = 78%  

        *(within 24 hours; vs. 17-35% recall for print, radio, TV and billboards)